Elevate

Your go-to branding agency in Newcastle (minus the fluff).

A lot goes into branding, logos, fonts, colour palettes and brand guidelines. But you need to nail the strategy and message first. Then we can focus our energy on the small details, such as the logos.

We'll understand your business, team, and customers before crafting a brand that connects. This approach helps your ideal audience fall in love with what you do. Working with you, we'll blend market research, strategic branding, and visual identity to attract the right people and inspire them to share your message.

We transform ideas into impactful branding

Our seven-phase branding process is outcome-driven and collaborative. It begins with in-depth research into your business, industry, customers, and vision. Then we develop a strategy, message and roll out your identity on marketing channels.

Our Branding Process

Phases 1-7

Costs agreed up-front

Costs TBC after phases 1-3

Phase 1: Discovery

Phase 2: Workshops

Phase 3: Playback

Phase 4: Messaging

Phase 5:
Brand Identity

Phase 6:
Management

Phase 7:
Measure & Grow

Book a discovery call

Discovery and Workshop Phases

The most important part of the process is the discovery phase. It's where we learn about you, your business, team, customers and your market. But what happens in the discovery and workshop phases?

Brand Research and Discovery

There's seven distinctive sections of phase one. Expect us to do lots of deep research about you and your industry.

We'll look at the following:

Material Audit – a look at the visual brand
Industry Analysis – to gather a deeper understanding
AI-Assisted Research
Tracking – measuring and communicating the value of the brand
Competitor Review – understand their problems and their customers' pain points.
Surveys - setup, survey and analysis
Interviews - C-Suite, staff and customers

This research shows us your brand's position in the market. Our knowledge of your message, customer experience, and internal culture uncovers ways to improve your brand. Informing the workshops we run and future recommendations for the messaging and identity phases.

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a presentation deck full of images and text

Brand Strategy Workshops

By the end of the discovery and brand audit phase, we'll have identified gaps that we need to fill.

Time to subject you and the team to an intense, yet fun, workshop. We'll gather the key stakeholders with a team of the right creatives. The end goal of workshops is to narrow down the variables in business, who you are, what you say and how you say it.

Brand strategy shapes both your messaging and identity, making it essential to turning your business into a brand. You’ll walk away with a clear, practical strategy that feels authentic and gives your team confidence to move forward.

Here's all the things we'll look at:

Brand Promise This is your commitment to your customers, it defines the experience they have every time they interact with your brand. It's how you make them feel. Learn about brand promises.

Brand Foundations The deep-rooted foundations your brand needs to survive. We'll work out the feelings you sell, your why, purpose, and your unique selling proposition.

Target Market We'll define your ideal customer and who you don't want to attract. Work out what their real problems are, and why customers will love your brand (so you can do more of that).

Brand Positioning: We'll look at ways to build your reputation. We'll help you amplify your values, vision and mission.

Naming your Brand: Our process puts us in a strong position to name your brand. The name should be distinctive, emotive, and reflect your brand values. We also ensure it's trademarkable and ready to grow with you into new markets.

Customer Journey: A great experience starts with clearly mapped customer journeys. We outline what you're communicating and where. Then, we find ways to turn ordinary interactions into unforgettable moments.

Got questions, we have answers!

How long does the branding process take?

Anywhere from 4 weeks to 12 months. There's no definitive timeline, and it really depends on what is going on with your current brand. For a more in-depth article, read how long does the branding process take on our blog.