Elevate

Crafting your branding

A lot goes into branding. It's not just logos, fonts, colour palettes and brand guidelines. It's everything.

We need to understand your business, current brand, staff and customers before we craft brand's that resonate. This helps your ideal customers to fall in love with you.

Working closely with you, we combine market research, strategic branding, and the rollout of visual identity designs to attract the right customers and inspire them to spread your message for you.

We'll equip you with the clarity, confidence and knowledge to kick your goals and create hordes of screaming super fans.

We transform ideas into impactful branding

Our seven-phase branding process is tailored to the way we work. It's collaborative and begins with in-depth research of you, your customers and your unique vision. We then craft a brand strategy and implement your identity and message across all your marketing channels.

Our Branding Process

Phases 1-7

Costs agreed up-front

Costs TBC after phases 1-3

Phase 1: Discovery

Phase 2: Workshops

Phase 3: Playback

Phase 4: Messaging

Phase 5:
Brand Identity

Phase 6:
Management

Phase 7:
Measure & Grow

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Discovery and Workshop Phases

The most important part of the process is the discovery phase. It's where we learn about you, your business, team, customers and your market. But what really happens in the discovery and workshop phases?

Brand Research and Discovery

There's 6 distinctive sections of phase one, there's a lot of fact finding and learning. Expect us to be incredibly hands on to learn about your business.

We'll look at the following:

Material Audit – a look at the visual brand
Industry Analysis – to gather a deeper understanding
AI-Assisted Research
Tracking – measuring and communicating the value of the brand
Competitor Review – understand their problems and their customers' pain points.
Surveys - setup, survey and analysis
Interviews - C-Suite, staff and customers

This research allows us to evaluate how your brand's positioned in the market. By looking at how your brand communicates, the customer's experience and the brand culture, we identify areas where your company can improve its brand’s overall performance.

This informs the workshops we run and future recommendations for messaging and identity phases.

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a presentation deck full of images and text

Brand Strategy Workshops

By the end of the discovery and brand audit phase, we'll have identified gaps that we need to fill.

Time to subject you and the team to an intense, yet fun, workshop. We'll gather the key stakeholders with a team of the right creatives.

The end goal of workshops are to narrow down a huge amount of the variables in business, who you are, what you say and how you say it.

Here's all the things we might look at:

Brand Foundations The deep-rooted foundations your brand needs to survive, getting to the route of the feelings you sell, your why, purpose, and your unique selling proposition.

Target Market We'll help you define your ideal customer and who you don't want to attract. Work out what their real problems are, and why customers will love your brand (so you can do more of that).

Brand Positioning: We'll look at how to build your reputation. We'll help you amplify your values, vision and mission.

Naming your Brand: The work we do puts us in a great position to name the brand. A great name is distinctive, elicits an emotional response from your audience and communicates your brand values. We're also experienced in finding names that are trademarkable and able to expand into new markets.

Customer Journey: The key to a good experience is to have customer journeys mapped out in detail. We'll outline what you are communicating and where. We'll also explore turning mundane interactions into mind-blowing experiences.

The brand strategy informs the messaging and the identity, so it is a vital part of building your business into a brand. What you'll walk away with is a tangible strategy that feels authentic and gives you and your team confidence.