What is brand sentiment analysis?

Brand sentiment analysis measures the emotional response people have when they encounter your brand. It tracks public perception across dimensions like trust, innovation, value, service, reputation and awareness using data from reviews, social media and news coverage.

How does the brand sentiment tracker work?

Enter a brand name and the tool uses AI with web search to research real reviews, news articles and social media mentions. It then scores the brand across six key dimensions with evidence citations, allowing you to compare up to five brands side-by-side.

Is the brand sentiment tracker free?

Yes. The brand sentiment tracker is completely free to use. You can research and compare brands without charge. To export a full PDF report, you just need to provide your name and email.

Why is competitive analysis important for branding?

Your customers evaluate you in comparison to alternatives. Competitive analysis reveals where your competitors are strong, where they are weak, and where opportunities exist for your brand to own a position in the market. Data-driven competitive insight leads to smarter marketing spend and more effective campaigns.

✶ Free Brand Intelligence Tool

Your competitors are telling you everything. You just need to listen.

Enter up to 5 brand names. Our AI researches public reviews, news, social sentiment and market perception — then scores each brand with evidence you can act on.

Try the tracker ↓ Why this matters

The Data Advantage

Most brands guess. Smart brands measure.

Here's the uncomfortable truth: your competitors aren't standing still. They're refining their messaging, testing new channels, and building trust with your ideal customers while you're relying on a gut feeling that your brand is "fine."

Brand sentiment isn't just a buzzword — it's the measurable emotional response people have when they encounter your brand. And when you can measure it, you can improve it. More importantly, when you can compare it against your competitors, you can find the gaps they've left wide open.

We built this tool because we believe every business — not just the ones with six-figure marketing budgets — deserves access to competitive intelligence that drives real decisions.

89%

of purchase decisions are influenced by how a brand makes people feel

3.5×

more likely to outperform when brands track competitor sentiment

62%

of SMBs don't actively monitor competitor brand performance

2.7s

the window you have to make a first impression that sticks

Competitive Analysis

Understanding your competitors isn't optional

Every brand exists in context. Your customers aren't evaluating you in isolation — they're comparing you against every alternative. Competitive analysis gives you the map to navigate that landscape with intention, not guesswork.

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Find the gaps they've missed

When your competitor scores high on innovation but low on trust, that's not just data — it's a campaign strategy. Every weakness in their brand is a position you can own. Sentiment tracking reveals these gaps in real time, so you can move before anyone else notices.

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Spend smarter, not more

Stop throwing money at brand awareness when your real problem is perceived value. Data tells you exactly where to invest. When you know which dimensions lag behind competitors, every dollar works harder because it's aimed at the right problem.

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Craft messages that land

Generic messaging speaks to nobody. When you understand the emotional landscape of your market, you can craft campaigns that resonate on a deeper level. The brands that win aren't louder — they're more precise in speaking to what their audience actually cares about.

Interactive Tool

Brand Sentiment Tracker

Enter a brand name and let our AI research their public perception across six key dimensions — backed by real data, not guesswork.

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Enter a brand name above to start your competitive analysis. Add up to 5 brands to compare side-by-side.

The Method

How to turn competitor data into growth opportunities

Data without a process is just numbers. Here's the framework we use at Snapper Studio to turn competitive intelligence into marketing campaigns that actually move the needle.

Map the landscape

Identify 3–5 direct competitors. Not the ones you admire — the ones your customers are actually considering alongside you. Use the tracker above to research each brand across the six sentiment dimensions: Innovation, Trust, Value, Service, Reputation and Awareness.

Let the data speak

Our tool researches real public data — online reviews, news articles, social media mentions and customer feedback. It scores each brand with evidence, not assumptions. The goal is truth, because truth is what you can act on.

Spot the gaps that matter

Not every gap is an opportunity. Focus on the dimensions that matter most to your audience. If your customers care deeply about trust and your top competitor scores low there — that's gold. If they don't care about innovation, a gap there isn't worth chasing. Context is everything.

Build campaigns around the gap

Every gap has a story. If your competitor is seen as expensive and you offer better value, don't just say "we're affordable" — show the transformation your pricing makes possible. Emotional branding turns data points into messages that make people feel something.

Measure, adjust, repeat

Brand sentiment shifts over time. Revisit the tracker monthly. Watch for competitors closing gaps you've exploited, and new gaps opening up. The brands that win long-term aren't the ones who found one insight — they're the ones who built a system for finding them consistently.

Data + Emotion

Numbers show you where. Emotions show you how.

Competitive analysis gives you the landscape. It tells you where the gaps are, which dimensions you're winning, and where you're falling behind. But data alone doesn't create a brand people love.

That's where emotional branding comes in. Once you know the gap — say, your competitor scores poorly on trust — the next question is: how do you make your audience feel that you're the trustworthy choice? What colours, language, photography, and touchpoints build that feeling?

This is exactly what we do at Snapper Studio. We take the strategic intelligence from tools like this tracker and our emotional branding agent Emilie, and we turn it into brand identities, messaging frameworks, and marketing campaigns that make your ideal customers feel something real.

The Snapper Studio approach

We combine workshops, market research, and AI-backed analysis to build brands with heart. We start with the data — who your customers are, what your competitors do, and where you sit in the market. Then we layer on the emotional intelligence — the feelings you sell, the stories that connect, and the visual cues that make people remember you.

When you understand your customers and how they feel, you'll find it easier to talk to them. Using emotive copywriting and visual cues to make them feel something.

— Martin Sully, Snapper Studio

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Meet Emilie

Our AI emotional branding agent. She'll guide you through a brand discovery session — uncover the feelings you sell, and suggest improvements to your colours, typography and tone of voice.

Try Emilie — it's free →

Ready to build a brand your competitors envy?

The tracker shows you where to aim. Emilie helps you feel the way. But when you're ready for the full strategy — workshops, identity design, messaging and rollout — we're here.

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Reach out today to start your branding journey with our expert team at Snapper Studio.

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