Authentic branding, minus the boring stuff.
Snapper are a creative studio in the heart of Newcastle. Blending business goals with research, strategy, design and a bucketload of creativity. Transforming businesses like yours into authentic brands that make customers drool.
Led by Martin Sully, a brand strategist and graphic designer. The first thing we do is learn about your business and tailor a solution to your needs. Then we piece together a crackpot team of copywriters, marketers and SEO experts. Creating the right conditions for business growth.
Hi, I'm Martin Sully! The chief brand nerd, creative visionary and builder of authentic brands.
I gather market research, run workshops, and deliver strategies. Before using my design skills to find the right solutions to fit your goals and budget. I use a unique blend of experience in branding, graphic design, and marketing to create your brand. I pour my love of purpose-packed branding into businesses that care.
I draw on over 20 years of experience to blend strategy and creativity. Connecting creativity and analysis to offer business owners a rare external perspective
I'm a passionate storyteller and branding expert.
I'm committed to elevating brands through innovative design.
I love to inspire businesses to connect with their audience.
Our Unique Branding Process
You need a collaborative approach to branding. Our process involves understanding goals and translating them into a compelling brand.
Phases 1-3
Costs agreed up-front
Phase 1: Discovery
A research and information-gathering stage. We’re aiming to understand who you are, what you offer, who your audience is and what your competitors are doing.
Phase 2: Workshops
Once we’ve gathered insights, we help you define your brand core — the foundation of your brand. This sets the strategic brand direction for everything that follows.
Phase 3: Playback
We present the strategy, and give you a chance to review. Your feedback is crucial before we begin developing the messaging, identity and rollout.
Phases 4-7
Costs TBC after phases 1-3
Phase 4: Messaging
Crafting the messages that capture your audience's attention, makes them feel something. This is where we start creating and fine-tuning your story.
Phase 5: Brand Identity
This is where the strategy and messaging come to life. We aim to express the brand and foster trust.
Phase 6: Brand Management
Depending on your business's capabilities, your brand may need maintenance. Ensuring the brand stays strong and consistent over time.
Phase 7: Measure and Grow
An evaluation of how customers perceive the brand. This allows us to know what to adjust to help the business reach its growth goals.
My story so far
My business evolved from freelance graphic design to branding. I bring together the right partners to work on each project. I have one phrase that aligns with everything I do.
From soaps in bathrooms, to the toilet paper you choose. Your brand’s affected by every decision you make.
What sort of decisions should a brand look at?
From the tone of voice in emails to the soaps and toilet paper you choose for guest bathrooms. Thought needs to go into ALL the little decisions.
Long term, you need control of your brand and to make decisions yourself. By having your own strategy, you'll understand your audience and what keeps them up at night. You'll find gaps in the market, uncover your voice, and nail the message.
With so many decisions to make, it feels overwhelming. An outside perspective helps you see what's working and what needs improving.
This is where I come in. I’m a branding expert whose role is to guide, challenge, create, and drive your vision forward. I'll begin by understanding your business first. Then make you an action plan to reach your goals. This ensures you invest in the right areas, and that I can help your brand move forward with purpose.
Partnering with people who love their work and value ours, creates a lasting impact. That’s why I bring in web developers, SEO's, photographers, videographers and copywriters.
Building a brand comes from within – it’s you and your team that do the heavy lifting. You’re solving those daily questions. Attracting new customers and making the experience better. We’re here to support you on this wild ride.
My Creative Journey
I grew up in the UK countryside, surrounded by funny accents and cream teas. I started designing giant, limited-edition books for mega-brands like Ferrari, and Michael Jackson. But, after 8 years of working in branding and marketing agencies, I needed to jump... overboard!
We relocated from England to Newcastle (via NZ) in Jan 2015, swapping cow pats for sand angels, looking for a community where our future family can thrive.
My passion for strategy, classic design theory, typography, and photography is only surpassed by my love of cooking *ahem eating*. I'm a confident public speaker and host of the Level Up Podcast. I also co-founded Chatterbox, a casual monthly networking event.
I'm dedicated to shining a light on businesses, discovering what makes you rock and helping your brand roll.
My philosophy is that we will grow together through mutual support and trust. It's not about making decisions for you; it's a collaborative effort that includes you.
Understanding your business's vision and providing effective strategies forms the backbone of branding. It drives the entire operation, from generating ideas to marketing them.
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Get ready to work with one of the top branding agencies in Australia.
Our commitment to you, staff and our partners
We choose our partners based on shared values, prioritising social impact over profit. These decisions shape our future and power our people-and-planet-first approach. We align brand values, processes, suppliers, and goals to drive results.
We collaborate with brands that share their passion for bold, creative solutions. We welcome those who see Snapper Studio as a vital part of their team.
We love guiding leaders on how strategic branding supports long-term success. Through workshops, compelling identities, and emotive storytelling, we help brands grow with intention.
Discover the Level Up Podcast
We are on a mission to dispel branding myths and give you clarity and confidence in your decisions. We’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Guest appearances on other Podcasts
We love sharing our insights and experiences on various podcasts. Tune in to hear our thoughts on branding.
Book a discovery call to bring your vision to life.
Reach out today to start your branding journey with our expert team at Snapper Studio.
