Unique, authentic brand's that stand out — we've spent over 20 years crafting branding from scratch
At Snapper Studio — a creative studio in the heart of Newcastle — we blend business goals with research, strategy, design and a bucketload of creativity, to transform businesses like yours into authentic brands that make customers dribble.
We're led by Martin Sully, a brand strategist and cultured (like butter) graphic designer — and the first thing we'll do is learn about your business and tailor a solution to your needs.
Before piecing together the crack pot team of copywriters, marketers and SEO experts to create the right conditions for business growth.
Hi, I'm Martin Sully, chief brand nerd, creative visionary and builder of authentic brand's.
I conduct strategy workshops and market research, to deliver brand strategies and creative solutions tailored to your goals and budget.
With a unique combo of experience in branding, graphic design, and marketing, I created Snapper to pour my love of purpose-packed branding into businesses that care.
I draw on over 20 years of experience to blend strategy and creativity, connecting both sides of the brain and offering business owners a rare external perspective on their brand.
I'm a passionate storyteller and branding expert.
I'm committed to elevating brands through innovative design.
I love to inspire businesses to connect with their audience effectively.
Our Unique Branding Process
At Snapper Studio, we believe in a collaborative approach to branding. Our process involves understanding your vision and translating it into a compelling brand identity.
Phases 1-3
Costs agreed up-front
Phase 1: Discovery
A research and information-gathering stage. We’re aiming to understand who you are, what you offer, who your audience is and what your competitors are doing.
Phase 2: Workshops
Once we’ve gathered insights, we help you define your brand core — the foundation of your brand. This sets the strategic brand direction for everything that follows.
Phase 3: Playback
The strategic direction is presented, giving you a chance to review and feedback before we begin developing the messaging, identity and rollout.
Phases 4-7
Costs TBC after phases 1-3
Phase 4: Messaging
Crafting the messages that capture your audience's attention, makes them feel something. This is where we start creating and fine-tuning your story.
Phase 5: Brand Identity
This is where the strategy and messaging come to life, both visually and verbally. Our aim is to express the brand consistently and foster trust.
Phase 6: Brand Management
Depending on your business's capabilities, your brand may need maintenance. Ensuring the brand stays strong and consistent over time.
Phase 7: Measure and Grow
An evaluation of how customers perceive the brand. This allows us to know what to adjust to help the business reach its growth goals.
My story so far
Founded in Newcastle, I've evolved my business from freelance graphic design into a business where we focus on branding. I bring together the right partners to work on each project. I have one phrase that aligns to everything I do.
From soaps in bathrooms, to the toilet paper you choose. Your brand’s affected by every decision you make.
What sort of decisions should a brand look at?
From the tone of voice in emails to the soaps and toilet paper you choose for guest bathrooms. Thought needs to go into ALL the little decisions.
Long term, you need control of your brand and to make decisions yourself — ie. having your own strategy, understanding your audience and what keeps them up at night, finding your gap in the market, uncovering your voice, and planning the message.
But sometimes, it's overwhelming. You can benefit from an external view of what is working well, what needs changing and what is the right direction to go. Sometimes, there’s so many decisions — it’s difficult to make the right one.
This is where I come in.
I’m a branding expert whose role is to guide, challenge, create, and drive your vision forward.
I love to understand your business first, before seeing where I can help you and make an action plan to reach your goals. This ensures you invest in the right areas.
I believe collaborating and partnering with people who love their work and value what they do are the key ingredients for making a long-lasting impact. That’s why I bring in experts who can help with things like web development, photography, videography and copywriting.
Building a brand comes from within – it’s you and your team that do the heavy lifting. You’re solving those daily questions. Attracting new customers and making the experience better. We’re here to support you on this wild ride.
My Creative Journey
I grew up in the UK countryside, surrounded by funny accents and cream teas. I started designing giant, limited-edition books for mega-brands like Ferrari, and Michael Jackson, but after 8 years of working in branding and marketing agencies, I needed to jump ship... literally!
We relocated from England to Newcastle (via NZ) in Jan 2015, swapping cow pats for sand angels, looking for a community where our future family can thrive.
My passion for strategy, classic design theory, typography, and photography is only surpassed by my love of cooking *ahem eating*.
I host the Level Up Podcast and co-founded the networking phenomenon Chatterbox. I love connecting with people and discussing their businesses; it allows me the space to reflect and gain new perspectives.
I'm dedicated to shining a light on businesses, discovering what makes you rock and helping your brand roll.
Your goals are probably like mine: creating an authentic brand, whether that's a quirky coffee roaster or becoming the go-to expert in your field, like this EMDR Psychologist.
My philosophy is that we will grow together through mutual support and trust. It's not about making decisions for you; it's a collaborative effort that includes you.
Understanding your business's vision and providing effective strategies forms the backbone of branding. It drives the entire operation, from generating ideas to marketing them.
.png)
Get ready to work with one of the top branding agencies in Australia.
Our commitment to you, staff and our partners
We make thoughtful decisions about our partners and whether they prioritise social impact or profit. This influences our future and drives our people and planet-first approach.
We focus on integrating brand values, processes, suppliers, and goals to achieve positive results.
Collaborating with brands that share their experiences and enthusiasm for creative solutions that stand out, embracing those who want to include Snapper Studio as an integral part of their team.
We take pleasure in educating leaders on how a strategic brand can impact their business’s longevity, delivered through purpose-driven brand workshops, identities, and emotive storytelling.
Discover the Level Up Podcast
The Level Up Your Brand Podcast is hosted by Martin Sully, a brand strategist, designer and founder of Snapper Studio. We are on a mission to dispel branding myths and give you clarity and confidence in your decisions. We’ll arm you with bite-size tips and introduce you to friends of the show who are taking their brand to the next level.
Guest appearances on other Podcasts
We love sharing our insights and experiences on various podcasts. Tune in to hear our thoughts on branding.
Book a discovery call to bring your vision to life.
Reach out today to start your branding journey with our expert team at Snapper Studio.
