A portrait of Martin Sully, a man with glasses holds his hands out and has his thumbs up. He's against a purple background.

While you're busy developing products and services, making customers happy, and doing *all* the things.

I'll juggle your brand, design and photography.

I'm going to help you take your business to the next level.

Make a rad brand with me

Alright there, I'm Martin.

I'm a British guy living in Newcastle, Australia. Originally from Somerset, South West England — think funny accents, pasties, cream teas and scrumpy cider.

I'm the funny looking bloke all over the site. I'm trained as a graphic designer, and from the age of 4, I was fascinated by photography. Ironically, I don't enjoy being in front of the camera – hence awkward photos like this...

Fun facts:

I am a creative in every part of my life. I love cooking and brewing odd beers — anyone for a mango, mint, lime and chilli IPA?

I'm a typography nerd! There's nothing better than fonts...

As a kid, I used to swim against the world record holder for 50m backstroke and comfortably beat him.

A portrait of a man in a maroon sweater agains a purple backdrop.


Why specifically small businesses?

I spent 8 years working in branding agencies, creative studios, publishing and marketing. I worked with dream clients — Ferrari, Major League Baseball and Michael Jackson, and incredible photographers, designers and brand coaches.

I created visual identities, immersing myself in brand stories and pairing beautiful photography with copywriting and design.

But, I found life in the agency world exhausting — deadlines were tight, sleep was limited and customer service was terrible.

It lit a fire deep down inside. I wanted to create a branding, design and photography studio that was the opposite. An anti-studio studio. Where no question is daft, sleep is had,  crazy deadlines are non-existent and the work made a difference.

To make sure deadlines don't stack up, I only take a small amount of projects each month, and I collaborate with you the whole way to give you excellent customer service. 

Much love, Martin x

My vision?

Tell brand stories beautifully.

My mission is to help small businesses create engaging brands and stories, grow their audiences, share how incredible they are with the world and leave them with beautiful documents, templates and photography that are usable in their everyday lives.

Want to be part of my vision?
Food photography for The Greenhouse Eatery, Port Stephens. Located on the beautiful Pacific Dunes Golf Course.Newcastle beach with tourists on the beach in the summer.

My values

Things that make me tick.

Getting hands-on with a project.

I love diving into a business. There's nothing better than being working with a small business. If you're a restaurant, hand me a knife, I'll chop your onions. A gym? Get me moving! When I fully understand the customers experience, I can offer the best solutions to fit their needs.

Exploring new opportunities.

Exploration is like design and photography 101. Without exhausting angles and connecting dots, you won't that beautiful little nugget of amazingness that you're looking for. So, I am always open to exploring. Sometimes, it takes time to create something that you will be proud of.

Collaboration on projects is key!

Big. Small. Size doesn't matter. I love collaborating on a variety of projects, partnering with people who love their work and value what I do. If you are open-minded to the outcomes and trust my capabilities, you'll end up with a project that makes a lasting impact.

Giving you the support to flourish.

I am committed to giving you the very best and most relevant support possible. Each project is unique, so you'll need different levels of support. Some projects will involve me learning new skills/buying photography equipment to help you flourish.

My beautiful home studio.

Nestled into a little corner of Wallsend, NSW, is my design and photography studio. The tools for a designer are straightforward, computer, sketchpads, pencils. But, the photography studio has taken time to set up. It needed flexible lighting, backdrops, and enough space to invite people into the studio for brand photography. It fills me with warmth to be able to invite small businesses to the studio for professional product shots and headshots!

My process

How a project works

Whether you're working with me on a design project or a photography project the process is similar.

Step One.


No one knows your business like you do. So, let's grab a coffee or jump on a call find out more about each other. This makes sure were a good fit and that we undertand the project.

Step Two.


After a proposals been accepted. I need to do my homework. From preparing mood boards, to looking at your past work. I need to see your current brand before I can help make improvements.

Step three.


If you're in for a design project, there's concepts and developments to make.

If you're in for a photoshoot, I'll shoot at a time, place and location that fits you.

Step four.


When you're happy with the design work, I'll move the project into production. Get ready for design magic.

Photoshoots are retouched and uploaded to a customised online gallery, that you can share and download from.

the ethical move logo, black writing in a ring reads equality + honesty + responsibility + trust + transparency + integrity

This badge represents my pledge to the ethical move in service of a new marketing standard based on transparency, trust, and honesty. Please connect with me if you see me not honouring my pledge.

Learn more about the pledge here.