The pride in your brand, stops your growth.
Your brand looks fine. That’s what worries us.
We look at the whole picture. Most people don’t like what we find.
We sit down with all the parts of your brand and see if it connects. Rarely it does.
We don’t work with everyone. We work with businesses that give a damn about someone other than themselves.
About Martin Sully
I was days away from photographing Michael Jackson (actual MJ, shamon!) for a book about the This Is It tour when he died. I’ve worked at that level.
Ferrari, F1, Major League Baseball, The Saatchi Gallery, Vivienne Westwood have all been past clients. But I choose to bring that thinking to businesses like yours because this is where I can actually change something.
The pride in your brand, stops your growth. And, you won't see it coming.
I designed the Murky Paradox as a set of lenses for looking at brands from the outside. Each lens checks something different. Most clients come in thinking they’re fine.
Righto, let’s fix this mess.
Branding
When I’m on your project, I’m all in. You get both sides of my brain – the analytical and the creative – and the kind of care and attention to detail that only comes from someone who genuinely gives a damn about the outcome.
I’m not here to do it for you. I hand you a brand with a clear direction and the tools to run with it. And when you need a fresh set of eyes down the track, I’m not hard to find.
Brand Audit
A brand audit is the equivalent of someone looking through your bins to find your car keys. Someone who will dig into your past and present to find what we can do about your future. We’ll look in the places you don’t want us to, and give you an opinionated view of what works and what doesn’t.
Graphic Design
I’ve designed everything from typefaces to promotional tennis balls. There’s not much I haven’t designed, and the ideas don’t have to be boring.
Graphic Design Retainer
No hiring hassle, no briefing a stranger every time, no chasing. Just reliable, considered design from someone who already knows your brand.
What clients don’t expect is that within the first month we’ll start asking probing questions. A retainer isn’t just about getting work done. It’s a slow, steady improvement of everything your brand touches.
Photography
This isn’t point and shoot. We’re organising, connecting, and hunting for the shot nobody else would think to take. We’re also making sure there are no stray coffee cups or tissues in your shots.
Because great brand photography is about what your brand looks like when we’re not in the room.
Websites
Built on the back of your brand strategy, not before it. A website that looks, sounds, and feels like the business you actually are.
Here’s some of the work we’re most proud of.
Let's go deeper
"The brand situation before we started working together was pretty dismal. We had a vision but it just wasn't quite there yet... until Martin! Previously everything was inconsistent and misaligned. Infuse Health became a recognised brand once it was all pulled together and brand consistent. In our experience, stay away from anyone with a sales team. Working with Martin was flexible and relaxed. He is an excellent listener and willing to do the work with you, making dreams into reality."
Martin is very knowledgeable when it comes to all things branding, design and content. He is very thorough in his approach and we loved his ability to explain and educate us along our journey of working together.Any business that may think they've got a great brand, logo's, content etc but would love a professional opinion on the strengths and weaknesses would benefit from contacting Martin. It was very eye opening in our case of where our brand could be doing so much better that without Martin's education we never would've noticed.
FAQs
We know how overwhelming business can get, and that you'll have questions. Answers to common questions about branding projects at Snapper Studio.
Do I need an audit or a full rebrand?
The audit is a health check to find out what the best thing would be. You don’t always need a rebrand. And if your agency is telling you that first, they haven’t met us.
How much does this cost?
Branding costs anywhere between $5k and $50k – costs are fixed once we understand what you’re doing. Graphic design projects are priced individually. Design retainers start at $1,500 + GST. Brand photos begin at $750 + GST. Websites begin at $4,000 + GST.
How long does the branding process take?
The branding process takes four to six months on average. Depending on your goals, feedback speed, and deliverables, it can range from eight weeks to over twelve months.
Do I have to be in Newcastle?
You don’t even have to be in Australia. We’ve worked with clients in New York, Dubai, and London, running virtual workshops, interviews, and brand presentations across the world.
The world’s best AI branding tool (probably)
For most people, Mini Martin is their first honest look at their brand from the outside. He analyses how your brand makes customers feel emotionally and tells you the gap between what you think you’re saying and what they actually hear.
It’s free. And it’s usually the moment people realise they need more than a tool.
You’ve read this far. You already know something’s not right.
