Graphic Designers, do I need one and what do they do?

a mans portrait on a navy background, he's smiling wearing glasses
Martin Sully
July 9, 2025
2.5 mins
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Table of Contents

Graphic designers, with their expertise, are adept at solving complex problems with simple solutions. Their mastery in creating print and website graphics, and their effective communication skills, make them invaluable assets to any business. 

Our designers use Adobe Creative Cloud – a professional design software they've spent years training to use. They combine it with their experience and strategic thinking to create simple graphics. 

As graphic designers, we'll create visual concepts to nail your brief – using your brand guidelines and past work to develop new and improved ways to communicate with a brand's target audience. 

We create illustrations and choose typefaces and colour palettes to convey different meanings. 

Our designers are versatile and can work on a wide range of projects, from posters to t-shirts, corporate stationery to brochures, brand identities to social media and website graphics. Their adaptability ensures that your brand is represented consistently across all platforms. 

We will help your business daily and ensure your brand looks its best.

What do designer do – they use your brand's visual identity 

Branding is the relationship between your products, your services and your audience. It's the how and why you communicate a feeling, your tone of voice, your brand's promise, and the reputation and customer experience. 

In a collaborative effort with your key stakeholders, graphic designers encapsulate all the intangible qualities of your strategic branding into tangible elements such as logos, typefaces, colour palettes, and imagery. This process ensures that the final product truly represents the unique qualities of your brand. 

In the process, they'll also work on other branded deliverables like business cards, posters, packaging, and deliver brand guidelines. 

Graphic designers also create marketing and advertising media

Marketing and advertising engage target markets based on their wants, needs and desires, but visual content is always more engaging.

We can work directly with your marketing team to improve customer communications. 

Types of projects we have worked on in the past: 

  • Postcards/flyers 
  • Magazines, publications and newspaper ads 
  • Posters, banners, billboards 
  • Digital graphics 
  • Infographics 
  • Brochures (printed and digital) 
  • Signage and trade show displays 
  • Presentation graphics 
  • Menus 
  • Social media graphics 

Get your publications professionally designed

Publications? A big yet! And not just visual books. We're talking annual reports, books by authors, magazines, catalogues, and look books for fashion houses. 

We've worked with copywriters, publishers, editors and key stakeholders to create layouts for publications. The focus is on using your brand guidelines, key photographs, illustrations and graphics to present the data in an easily digestible, environmentally friendly package. 

Website design & social media graphics

Websites are the hub of most businesses in the world. We love creating web graphics, updating a page, occasionally tweaking some code, helping you to understand your own website, or creating a whole new website; we help businesses present themselves professionally.

Social media is unavoidable; you don't have to do it alone. Our designers can turn any idea into something beautiful, on brand and ready for you or a team member to use. Our speciality in this area is ensuring you have something entirely bespoke and beautiful to help you stand out on your chosen platform.

a mans portrait on a navy background, he's smiling wearing glasses, his t-shirt is bright green
Hi, I'm Martin Sully, the chief branding nerd, creative visionary and driving force behind Snapper Studio.

I conduct brand audits, workshops and market research to deliver brand strategies and creative solutions tailored to your goals and budget.

With a unique combo of experience in branding, graphic design, marketing and brand management, I founded Snapper to pour my love of purpose-packed branding into businesses that care.

Come and learn more about Snapper Studio.

Building a brand comes from within. It’s you and your team that do the heavy lifting. But sometimes, you need a branding agency like us, to help direct you.

Branding

Strategically building, managing and positioning a brand. Through research and analysis of your market, audience and business. We'll look for areas where you can grow your business. Collaborating with you so your customers get what they need.

Graphic Design

Graphic designers solve complex problems with simple solutions. We're experts in nailing a brief and creating print and web graphics. Using your brand guidelines to communicate with your brand's target audience. Every single day, we will help ensure your brand always looks its best.

Websites

Great websites create better reach and build deeper relationships with their audience. Your website should be a focal point for your marketing efforts. Building trust faster than you can knock back your morning coffee. Alongside branding and an SEO strategy, this can increase profits and awareness.

Photography

High-quality content, like photos and videos, will help cut through the noise. We work with Newcastle and Hunter businesses that need art-directed photos and videos to communicate their brand message. Engaging customers on a new emotional level.

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Understand how to audit your brand's touchpoints

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Book a discovery call to bring your vision to life.

Reach out today to start your branding journey with our expert team at Snapper Studio.