Our insight packed blog

Learn why your brand needs to embrace scent branding and how it help differentiate you.

Hasty rebrands are like giving learner drivers the keys to a Ferrari. They have all the power, but they’re gonna stall it.

Picking the right time to rebrand or refresh your brand can be confusing. Here's the 5 signals your company needs to look out for.

2023 is here, and just like last year, the 'pros' have collected their lists of what are trends. Let's do the opposite.

Knowing when to rebrand, revolutionise, or evolve is a complex topic. Here's 20 signs that it might be time to rebrand.

A consistent brand colour palette increases brand recognition by 80%. Here's how a designer would pick your colours.

Honestly there's no voodoo in it, but it can feel like that when you nail it. Come in and learn how to start finding your voice.

CX is the heartbeat of a brand, at its simplest it's the processes and systems that delight customers and solve their problems before they even happen.

As we dive further into brand strategy, we need to cross into developing a thriving brand culture so we can deliver brilliant products and services to our customers.

Competition is tough! Your brand can't stand out zigging along with everyone else. You gotta Zag!

Rather than repel customers, you'll want to attract some. Learn how to write buyer personas, and get a grip of how to talk to your people.

Aligning your brand and it's values is a great way to start building an emotional connection to customers, but there's more to learn and apply.

Come on in and learn the secret art of repelling customers you don't want to attract

From nailing your brand's foundations to channelling your inner Jedi, we start breaking down what you need to explore to start building a brand that your customers rave about.

I'm on a mission to help you gain clarity in your brand and confidence in what you're saying.

2022 is upon us. With it, a slew of crudely packaged blog posts outline all the design trends you can expect to see. So while others zig, I'll zag.

Your designer should have outlined a photography style when creating your visual identity. If they didn't, here's my six-step process for nailing it.

Working with graphic designers doesn't need to be hard. I'm gonna show you how to pick the right file for the occasion and make your designer happy!

I hit my 5 year business birthday and decided to celebrate with a new brand identity and website! Come on in and learn a little more about me.

Brands are like avocados. They have layers — a seed, delicious flesh, and a skin that protects it. Plan your rebrand like a pro with my 3 step process.