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Branding Insights

If you ever wanted to improve your brand, it can be hard to know where to begin. You might want to dive into using scents to differentiate you. Or, work out whether you should rebrand or refresh. The chances are we've covered it, but if we haven't, get in contact.

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When's the right time for a Brand Refresh or a Rebrand?

Picking the right time to rebrand or refresh your brand can be confusing. Here's the 5 signals your company needs to look out for.

Twitter's rebrand to X. A Brand Strategy Analysis.

Hasty rebrands are like giving learner drivers the keys to a Ferrari. They have all the power, but they’re gonna stall it.

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The Art of Attracting Your Dream Customers | Customer Personas Guide

Rather than repel customers, you'll want to attract some. Learn how to write buyer personas, and get a grip of how to talk to your people.

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Scent Marketing – How to differentiate your brand using your nose.

Learn why your brand needs to embrace scent marketing and how it help differentiate your brand.

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Rebranding, 3 simple steps to rebrand yourself or your business

Plan how to rebrand yourself like a pro with my 3-step process.

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Picking the right graphic file type

Working with graphic designers doesn't need to be hard. I'm gonna show you how to pick the right file for the occasion and make your designer happy!

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How to nail your brand photography style like a pro.

Your designer should have outlined a photography style when creating your visual identity. If they didn't, here's my six-step process for nailing it.

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How to identify your target audience and repel customers.

Learn the art of repelling customers. When you set boundaries of who you want as a customer, you control the narrative and become more attractive to your ideal customers.

How to build a brand that stands out?

Competition is tough! Your brand can't stand out when you zig along with everyone else. You gotta Zag!

Finding your Brand Personality — AKA Your Tone of Voice!

Honestly there's no voodoo in it, but it can feel like that when you nail it. Come in and learn how to start finding your voice.

Boost your small business by creating a brand promise.

As we dive further into brand strategy, we need to cross into developing a thriving brand culture so we can deliver brilliant products and services to our customers.

Brand identity guidelines, how to develop the ultimate brand.

We hit our 8-year business birthday and celebrated with a new visual identity design and website! But what are brand guidelines? Come and find out why they are so important.

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2025 graphic design trends to avoid!

2025 is here, and with it, Martin Sully drops his thoughts on a slew of design trends you can expect to see. So while others zig, we zag.

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6 essentials to nailing your brand foundations.

From nailing your brands foundations to channelling your inner Jedi, we start breaking down what you need to explore to start building a brand that your customers rave about.

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4 ways to create a (crazy) good customer experience strategy.

Customer Experience (CX) is the heartbeat of a brand, at its simplest it's the processes and systems that delight customers and solve their problems before they even happen.

Burning questions

Move aside branding insights, I have Frequently asked questions

How do I Choose Brand Fonts?

With over 200,000 fonts available, it can be hard to know what to pick. Luckily we have a guide ready.

Why do I need a logo?

Logos build trust and brand recall. Logos forms part of your brands identity, convey brand values and personality and differentiate you from competitors.

How many rounds of logo development will there be?

It takes 4 rounds of logo design developments to polish off a brand identity. Starting with sketches and finishing with brand guidelines.

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How long does the branding process take?

Based on past projects from step 1 through to completion, the average brand project takes 6 months. Here’s our breakdown of exactly what’s involved in the process.

How important is a brand strategy?

All too often, branding is seen as something that big businesses have, that startups and small businesses don't need. Having a brand strategy is important for a company of any size!

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Do I need a graphic designer?

Graphic designers help you to communicate what the business sells and can help you with branding, logos, website graphics, social media graphics, publications and advertising.

How many brand colours should I use? How do I pick them?

We always suggest a balance of hero colours and secondary colours, normally aiming between 5-7 colours, but equally, some brands rock it with just 3 colours. Here's a stat: 45% of brands get recognised by just their colour. Read that again, now find out how you can pick your colour palette.