Our insight packed blog

Read more articles

Article Type

Filtering by:
close icon
3 bottles of essential oil are held in a hand

Scent Branding's secret recipe: How to differentiate your brand using scents.

Learn why your brand needs to embrace scent branding and how it help differentiate you.

Brand Strategy

Twitter's overnight rebrand sucks, here's why.

Hasty rebrands are like giving learner drivers the keys to a Ferrari. They have all the power, but they’re gonna stall it.

White text on black reads evolution or revolution? With 2 green devil horns above
Brand Identity Design

When's the right time to rebrand? 5 signs your business is ready

Picking the right time to rebrand or refresh your brand can be confusing. Here's the 5 signals your company needs to look out for.

graphic design trends 2023 written in a circle on a blue and purple background
Graphic Design

6 graphic design trends to avoid in 2023

2023 is here, and just like last year, the 'pros' have collected their lists of what are trends. Let's do the opposite.

20 signs that it's time to rebrand written in purple on a dark blue packground
Brand Strategy

20 signs you need to rebrand your company

Knowing when to rebrand, revolutionise, or evolve is a complex topic. Here's 20 signs that it might be time to rebrand.

Episode 009 pink text on a yellow, beneath it colour palettes in navy text on a peach background
Graphic Design

A designers guide to choosing brand colours

A consistent brand colour palette increases brand recognition by 80%. Here's how a designer would pick your colours.

microphone against a yellow background with episode 008 written on white over it

The voodoo behind Finding your Brand Personality

Honestly there's no voodoo in it, but it can feel like that when you nail it. Come in and learn how to start finding your voice.

customer experience proof, hand-written postcard, tasting notes from Market Lane Coffee

Crafting (crazy) Good Customer Experiences

CX is the heartbeat of a brand, at its simplest it's the processes and systems that delight customers and solve their problems before they even happen.

brand promise written on a blue coloured background
Brand Strategy

4 Easy Steps to Nurture your Brand Promise

As we dive further into brand strategy, we need to cross into developing a thriving brand culture so we can deliver brilliant products and services to our customers.

a painted background with the words episode 5 in white writing on it
Brand Strategy

How to build a brand that stands out?

Competition is tough! Your brand can't stand out zigging along with everyone else. You gotta Zag!

episode 4 text on a background of palm trees
Brand Strategy

The Art of Attracting your Dream Customers

Rather than repel customers, you'll want to attract some. Learn how to write buyer personas, and get a grip of how to talk to your people.

white text on a blue patterned background, reading episode 002 - intentionally aligning your brand
Brand Strategy

Intentionally Aligning your Brand

Aligning your brand and it's values is a great way to start building an emotional connection to customers, but there's more to learn and apply.

white text on a blue patterned background, reading episode 003 - the art of repelling customers

The Art of Repelling Customers

Come on in and learn the secret art of repelling customers you don't want to attract

white text on a blue background, reading episode 001
Brand Strategy

6 essentials to nailing your brand foundations

From nailing your brand's foundations to channelling your inner Jedi, we start breaking down what you need to explore to start building a brand that your customers rave about.

hot metal type being used to typeset a book

Welcome to the Hot Metal Brand Podcast

I'm on a mission to help you gain clarity in your brand and confidence in what you're saying.

neon blue text, on a bright pink triangle that reads design trends
Graphic Design

12 design trends to avoid in 2022

2022 is upon us. With it, a slew of crudely packaged blog posts outline all the design trends you can expect to see. So while others zig, I'll zag.

A lady in a navy shirt with a colourful floral pattern on it, laughs against an off white background

How to nail your brand photography style like a pro

Your designer should have outlined a photography style when creating your visual identity. If they didn't, here's my six-step process for nailing it.

2 images with RASTER and vector written over
Graphic Design

Raster, vector, PNG or SVG. How to pick the right file format.

Working with graphic designers doesn't need to be hard. I'm gonna show you how to pick the right file for the occasion and make your designer happy!

A design of an introduction postcard with wavy lines that reads lets make waves

My new branding and website is live!

I hit my 5 year business birthday and decided to celebrate with a new brand identity and website! Come on in and learn a little more about me.

The seed of an avocado, the flesh in the skin of an avocado and a whole avocado
Brand Strategy

How to rebrand your business in 3 steps

Brands are like avocados. They have layers — a seed, delicious flesh, and a skin that protects it. Plan your rebrand like a pro with my 3 step process.

No results found.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.