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Branding Insights

If you ever wanted to improve your brand, it can be hard to know where to begin. You might want to dive into using scents to differentiate you. Or, work out whether you should rebrand or refresh. The chances are we've covered it, but if we haven't, get in contact.

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Lego: the evil plastic that conquered the world

A brand strategist's deep dive into how a carpenter's wooden toy became the world's most emotionally powerful brand – and nearly lost it all.
martin-sully
Martin Sully
June 8, 2026
•
10 mins

The Jaguar rebrand wasn't brand vandalism. It was brand survival.

A brand strategist's honest take on why Jaguar had no choice but to burn it all down – and what they got wrong on the way out.

Lego: the evil plastic that conquered the world

A brand strategist's deep dive into how a carpenter's wooden toy became the world's most emotionally powerful brand – and nearly lost it all.
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Graphic file formats: how to pick the right one every time

Working with graphic designers doesn't need to be hard. I'm gonna show you how to pick the right file for the occasion and make your designer happy!
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How to create customer personas that go deeper than any template

Rather than repel customers, you'll want to attract some. Learn how to write buyer personas, and get a grip of how to talk to your people.
white text on a blue patterned background, reading episode 003 - the art of repelling customers

How to find your Target Audience by Repelling Customers

Learn the art of repelling customers. By setting boundaries of who you want as a customer, you are in control. Becoming more attractive to your ideal customers.
The seed of an avocado, the flesh in the skin of an avocado and a whole avocado

How to Rebrand Your Business: A 3-Step Process | Snapper Studio

Plan how to rebrand yourself like a pro with my 3-step process.
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When to Rebrand Your Business: How to Know If It’s Actually Time

Picking the right time to rebrand or refresh your brand can be confusing. Here's the 5 signals your company needs to look out for.
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What Happens During a Visual Identity Design Project

A Snapper Studio identity design isn't just looking at your logos, fonts and colours, it's deciding how everything pieces together.
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Marketing vs Branding

Confused about whether you need marketing or branding? Learn the critical difference, when each matters, and why getting the order wrong wastes money.
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How to create a brand photography style guide

Your designer should have outlined a photography style when creating your visual identity. If they didn't, here's my six-step process for nailing it.
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A brand promise isn't a line on your about page. It's the heartbeat of your business.

As we dive further into brand strategy, we need to cross into developing a thriving brand culture so we can deliver brilliant products and services to our customers.
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Scent Branding: How Aromas Boost Brand Experience and Sales

Learn why your brand needs to embrace scent marketing and how it helps differentiate your brand.
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Brand Guidelines: The Secret Spice of Memorable Branding

A new visual identity design is exciting. But how do you maintain consistency? With brand guidelines! Come and find out why they are so important.
white text on a blue background, reading episode 001

What Are Brand Foundations? The 6 Core Elements Explained

From nailing your brands foundations to channelling your inner Jedi, we start breaking down what you need to explore to start building a brand that your customers rave about.
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Branding's Dark History

Branding began with slavery and propaganda. Here's what that means for anyone building a brand today.
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How to Build a Brand That Stands Out | Expert Tips for Building a Unique Brand

Competition is tough! Your brand can't stand out when you zig along with everyone else. You gotta Zag!
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Top 2026 Graphic Design Trends (And the Ones to Avoid)

2025 is here, and with it, Martin Sully drops his thoughts on a slew of design trends you can expect to see. So while others zig, we zag.
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Finding your Brand Personality — AKA Your Tone of Voice!

Honestly there's no voodoo in it, but it can feel like that when you nail it. Come in and learn how to start finding your voice.
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Customer Experience Strategy: 5 Creative Ways to Boost Brand Loyalty

Customer Experience (CX) is the heartbeat of a brand, at its simplest it's the processes and systems that delight customers and solve their problems before they even happen.
Burning questions

Move aside branding insights, I have Frequently asked questions

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Why your brand fonts are saying something. Just not what you think.

The audit is a health check to find out what the best thing would be. You don’t always need a rebrand. And if your agency is telling you that first, they haven’t met us.
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Why your business needs a logo: 5 design principles that make them last

Logos build trust and brand recall. Logos form part of your brand identity. They convey brand values and personality and differentiate you from competitors.
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What is the logo development process?

It takes 4 rounds of logo design developments to polish off a brand identity. Starting with sketches and finishing with brand guidelines.
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How long does the branding process take?

The average brand project takes 6 months. Here’s our breakdown of exactly what’s involved in the process.
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Do I need a brand strategist to create a strategy?

Branding is often seen as something big businesses do. Startups and small businesses don't need. But having a brand strategy is important for a company of any size!
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How many brand colours does my logo need? And, how do I pick them?

A balance of hero colours and secondary colours is preferable. Aiming between 5-7 colours, but some brands rock it with 3 colours. Here's a stat: 45% of brands get recognised by their colour. Read that again, now find out how you can pick your colour palette.

Start a conversation to bring your vision to life.

Reach out today to start your branding journey with our expert team at Snapper Studio.

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