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20 signs you need to rebrand your company

Knowing when to rebrand, revolutionise, or evolve is a complex topic. Here's 20 signs that it might be time to rebrand.

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20 signs that it's time to rebrand written in purple on a dark blue packground

20 signs you need to rebrand your company

Knowing when to rebrand, revolutionise, or evolve is a complex topic. Here's 20 signs that it might be time to rebrand.

Episode 009 written in pink on a yellow background, beneath it colour palettes is written in a navy blue on a peach background

A designers guide to choosing brand colours

A consistent brand colour palette increases brand recognition by 80%. Here's how a designer would pick your colours.

microphone against a yellow background with episode 008 written on white over it

The voodoo behind Finding your Brand Personality

Honestly there's no voodoo in it, but it can feel like that when you nail it. Come in and learn how to start finding your voice.

customer experience proof, hand-written postcard, tasting notes from Market Lane Coffee

Crafting (crazy) Good Customer Experiences

CX is the heartbeat of a brand, at its simplest it's the processes and systems that delight customers and solve their problems before they even happen.

4 Easy Steps to Nurture your Brand Promise

As we dive further into brand strategy, we need to cross into developing a thriving brand culture so we can deliver brilliant products and services to our customers.

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How to build a brand that stands out?

Competition is tough! Your brand can't stand out zigging along with everyone else. You gotta Zag!

The Art of Attracting your Dream Customers

Rather than repel customers, you'll want to attract some. Learn how to write buyer personas, and get a grip of how to talk to your people.

white text on a blue patterned background, reading episode 002 - intentionally aligning your brand

Intentionally Aligning your Brand

Aligning your brand and it's values is a great way to start building an emotional connection to customers, but there's more to learn and apply.

white text on a blue patterned background, reading episode 003 - the art of repelling customers

The Art of Repelling Customers

Come on in and learn the secret art of repelling customers you don't want to attract

white text on a blue and yellow background, reading episode 001 - 6 essentials to nailing your brand foundations

6 essentials to nailing your brand foundations

From nailing your brand's foundations to channelling your inner Jedi, we start breaking down what you need to explore to start building a brand that your customers rave about.

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Welcome to the Hot Metal Brand Podcast

I'm on a mission to help you gain clarity in your brand and confidence in what you're saying.

neon blue text, on a bright pink triangle that reads design trends. On a background of yellow with blue dots

12 design trends to avoid in 2022

2022 is upon us. With it, a slew of crudely packaged blog posts outline all the design trends you can expect to see. So while others zig, I'll zag.

A lady in a navy shirt with a colourful floral pattern on it, laughs against an off white background

How to nail your brand photography style like a pro

Your designer should have outlined a photography style when creating your visual identity. If they didn't, here's my six-step process for nailing it.

A split image with a pixelated word RASTER written over a photograph. On the other side VECTOR is written in pink on a blue background.

Raster, vector, PNG or SVG. How to pick the right file format.

Working with graphic designers doesn't need to be hard. I'm gonna show you how to pick the right file for the occasion and make your designer happy!

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My new branding and website is live!

I hit my 5 year business birthday and decided to celebrate with a new brand identity and website! Come on in and learn a little more about me.

The seed of an avocado, the flesh in the skin of an avocado and a whole avocado

How to rebrand your business in 3 steps

Brands are like avocados. They have layers — a seed, delicious flesh, and a skin that protects it. Plan your rebrand like a pro with my 3 step process.