Sharper brands start with better tools.
We’ve built a suite of AI-powered tools to help you understand your brand, analyse your competitors, and make smarter decisions — whether you’re just getting started or ready to level up.
Why we built these
Most businesses don’t have a brand strategist on call. They're making decisions about their identity, message, and positioning based on gut feeling – or worse, just copying whatever competitors are doing.
We built these tools to halt the carnage. Each one's designed to give you a proper strategic insight, powered by AI that actually uses real data. These aren't show ponies. They’re the same thinking we use in our paid branding projects, made accessible to everyone.
Use them individually or together. Start with Emilie to understand your brand’s emotional core, run the Sentiment Tracker to see how you stack up against competitors, then use Brand Vision to clarify where you’re heading. When you’re ready for the full strategy, we’re here.
The tools
Emilie
FREE
Your brand’s emotional branding explorer
A conversational branding agent that guides you through a real brand discovery session. Emilie uncovers the emotion your brand is selling, audits your visual identity, and delivers personalised recommendations for colours, typography, and tone of voice. Like having a brand strategist in your pocket – with a bit of sass.
Brand Sentiment Tracker
FREE + $29 FULL REPORT
AI-powered competitive brand analysis
Enter up to five brand names and let the AI research public reviews, news, and social sentiment. It scores each brand across six areas – Innovation, Trust, Value, Service, Reputation, and Awareness – with evidence and sources. Compare side-by-side, spot competitive gaps, and export a full report with campaign recommendations.
Brand Vision Discovery
FREE ($97 UPGRADE)
Guided questionnaire to clarify your brand direction
Not sure where your brand is heading? This guided discovery tool walks you through the strategic questions that matter – your audience, your values, your market position, and where you want to be. At the end, you’ll have a clear brand vision document you can share with your team or bring to a strategy session with us.
Better together
Each tool works on its own, but they’re most powerful as a sequence. Here’s how we recommend using them:
Start with Emilie
Understand the emotional foundation of your brand. What feeling are you actually selling? What’s working and what’s falling flat?
Run the Sentiment Tracker
See how your brand perception compares to your competitors across six key dimensions. Find the gaps they’ve missed.
Clarify with Brand Vision
Take everything you’ve learned and distil it into a clear brand direction. Where are you now, where do you want to be, and what needs to change to get there?
Bring us in
When you’re ready for the full brand strategy — workshops, identity design, messaging, and rollout — book a discovery call. You’ll arrive with more clarity than most clients who’ve spent thousands on consultants.
Ready to go deeper?
These tools give you the insights. We turn them into brands people remember. When you’re ready for workshops, identity design, and full brand strategy — let’s talk.
