Building a kick-ass brand with Infuse Health.

Infuse Health is the place for everyday vitality. Where the Newcastle community are inspired to use the tools of Iyengar Yoga, Movement and Nutrition to help them thrive live in the best possible way.

The Infuse Health branding case study

Infuse Health came to us when they needed a full service creative agency to drive their business. They understood the need to invest in the brand to see it grow. They were transitioning and growing from a ragged warehouse to a beautiful, curated yoga studio that was warm and inviting for all their community members.

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Problem

There were a number of yoga studio's across Newcastle, and there was one Movement gym – The Movement Collective in Waratah. Competition is intense, so they need to find a position that makes them different.

In the initial stages, they worked with a mix of different graphic designers, which left the branding living dangerously on the edge of inconsistency.

Objective

To get to know their business, understand the target audience and continue building brand awareness, through a mix of marketing campaigns.

Audience

Health conscious adults, who want to learn about themselves physically, mentally and emotionally. They often had significant physical injuries and were looking to strengthen their bodies, or become more flexible.

Solution

Over the first 6 months, we worked through brand management, introducing fortnightly strategy sessions, to plan strategic moves to grow the brand awareness and position them as the first choice their unique value proposition of access to both Iyengar Yoga and Movement in one place.

Through this period, we worked with them across graphic design tasks, print management, brand photography, website updates, and advertising.