Doughheads

Project by Martin Sully, Snapper Studio

Fortnightly food photography for every new doughnut release. In-camera, fast turnaround, impossible not to eat.

Hospitality
Food Photography
The Junction, Newcastle
2022

Doughheads food photography

Fortnightly food photography for every new release, shot in-camera for fast turnaround.

Read about the project

In 2022, Doughheads released new doughnuts every fortnight, which meant they needed fresh photography on the same cycle. Every two weeks we shot the new range a few days before launch, ready to go.

Speed mattered. We shot everything as in-camera as possible so editing was minimal and turnaround was fast. No faffing about with retouching when the launch date is already locked in.

The quality test was simple. If we wanted to eat them, we knew the shots were right.

Sit back and enjoy the gallery

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