When's the Right Time to Rebrand?

September 12, 2022

12 min 14 sec

Two questions Martin Sully gets asked more than almost any other: when should I rebrand? And how much does it cost?

Before you look at anyone else's brand, look at your own situation and ask one question: what is my biggest single challenge right now, and how do I overcome it? Sometimes the answer is are brand. Sometimes it isn't. And the only way to tell the difference is to be brutally honest about where you actually are.

Martin knows this from experience – Martin Sully Design became Snapper Studio because the old name no longer reflected what the business actually did. Spelling out the problem led directly to the solution. Then he runs through 20 signs that might tell you it's time.

Common branding misconceptions

What's Covered in This Episode

A real client scenario: two brands considering a merger and the temptation to morph one into the other – why that would have weakened both
Why rebranding costs vary so dramatically – what a $50,000 to $80,000 quote from a large agency actually covers
The one question to ask before anything else: what is my biggest single challenge right now?
The origin story of Snapper Studio – why Martin Sully Design had to go
Brand evolution vs brand revolution – how to tell which one you need
The 20 signs it might be time to rebrand – including cringing at your brand name, embarrassed to show your brand, want to raise prices, branding is a patchwork, find it hard to explain what your brand means
Why cost depends entirely on the amount of work needed to solve the specific problems you define

Our Podcast evolved

This episode was originally recorded for an earlier version of the podcast. The audio intro references a previous name – the content is all still the good stuff.

If any of those 20 signs hit a little close to home...

A free 30-minute Discovery Call is the place to start. No obligation – just a conversation about where your brand is and whether a rebrand is actually the right move.

Book a discovery call