Baking Core Values into Your Business with Rebekah McCutcheon

Rebekah McCutcheon didn't set out to build a business. She set out to fix a problem – respiratory fit testing was being done poorly, with no education attached, and nobody was specialising in it. So she did.

From sole trader to a team of eight, Bek's journey building Fit Test Australia is a genuinely honest look at what it takes to scale a business while keeping your values intact. She talks about the time she got publicly called out for an AI-generated blog post and owned it completely, what it means to trust your team to represent your brand, and why she thinks competition is evidence you're doing something right.

This is one of those conversations that covers branding without really feeling like it's about branding – which is usually when the best stuff comes out.