Finding Your Brand's Personality

August 8, 2022

15 min 41 sec

Your brand's personality is the difference between copy that sounds like it was written by a committee and copy that makes someone stop scrolling and think 'these people get me.'

Martin Sully shares three practical tricks for finding your brand's personality, illustrated with two of the best examples of brand voice in Australian craft beer – Mountain Culture and Heaps Normal. One asks 'how can we brew a beer even better than the last? Sometimes at 3am too.' The other sells non-alcoholic beer with so much swagger you want to buy a case immediately.

Common branding misconceptions

What's Covered in This Episode

Why defining your tone of voice transforms confidence across website, marketing, and sales
Cool Trick 1: find four to six brands you love and study everything they do – identify how they humanise their voice
Mountain Culture Brewery's about page as a masterclass in humanised brand copy
Cool Trick 2: combine what you've learned with your customer personas from Eps 3 and 4, then add your own creative quirks
Heaps Normal – a non-alcoholic brewery with serious swagger – as an example of confident brand voice
Exploring personality traits: how do they walk, talk, dress, what do they drink, what do they talk about at parties – go deep
Cool Trick 3: This Not That – confident, not cocky. Experts, but not bossy. Humble, but not weak. Concise, but not boring.

Our Podcast evolved

This episode was originally recorded for an earlier version of the podcast. The audio intro references a previous name – the content is all still the good stuff.

Want to go deeper on brand personality?

The Snapper Studio blog covers it in full brand personality. Or apply your personality through Mini Martin, try it for free.

Meet Mini Martin