What does a graphic designer do?

As a graphic designer, there's 4 things I can do for you.

Visual Identity Graphic Design

Branding is the relationship between your products and services and your audience. It's the how and why you communicate a feeling, your tone of voice and your brands promise, as well as the reputation and customers experience.

Visual identity graphic design is all those intangible qualities wrapped up in visual elements - logos, typeface, colour palettes and image libraries. I'll collaborate with your key stakeholders to create something that represents the brands unique qualities.

In the process, I'll also work on other branded deliverables like business cards, posters, packaging and deliver brand guidelines.

Marketing and Advertising Graphic Design

Marketing and advertising engages target markets based on their wants, needs and desires, but visual content is always more engaging.

I can work directly with your marketing team to improve your communications with customers.

Types of projects, I have worked on in the past:

  • Postcards/flyers
  • Magazine, publication and newspaper ads
  • Posters, banners, billboards
  • Digital graphics
  • Infographics
  • Brochures (printed and digital)
  • Signage and trade show displays
  • Presentation graphics
  • Menus
  • Social media graphics

Publication Graphic Design

Publications? Yeah! But not just visual books. I'm talking annual reports, books by authors, magazines, catalogues, look books for fashion houses.

I've worked with copywriters, publishers, editors and key stakeholders to create layouts for publications. The focus is on selecting typefaces to compliment photographs, illustrations and graphics.

Packaging Graphic Design

Packaging does 2 jobs. It protect products and gets them ready for sale. That's job 1. It also gives you valuable space to communicate your brand. It's an incredible tool, and when done right each box, bag, bottle and can tells your brands story.