Nature never felt so good at Reflections Holiday Parks
Reflections Holiday Parks are located next to some of the most iconic beaches and inland lakes across NSW. The parks are breathtaking, with an emphasis on taking a step back into nature.
Reflections Holiday Parks Branding Case Study
In mid-2018, Snapper Studio were engaged to put together creative flyer concepts for all their parks. And, with 37 parks in total, this took a lot of preparation and coordinating.
Piecing information together and presenting it in a neat, easily digestible format and leaving space for park staff to write important information on them.
Read more of the case study
Problem
When Reflections Holiday Parks rebranded a matter of months before we began work with them, they had a great new strategy, a beautiful brand, but they had no directions as to how to use it.
They reached out to Snapper Studio to see if we could help. They needed to efficiently produce 37 different park flyers, without veering off course.
Solution
We created a flyer template that could be expanded to future parks. The secret was to systemise the delivery of information and make it quick to produce more.
We focused on the extremes of content, from very little to the most, to find a happy middle ground that didn't make the information too big or too small.
From that point, a design template allowed us to efficiently produce the remaining flyers.
That first project lead to a long-term relationship where we helped launch the Reflections Rewards Club, with an integrated campaign full of mailouts, membership cards, signage and icon design.
Other notable projects included:
- Brand awareness campaigns in the form of advertising in publications. including advertising for different publications along the East Coast of Australia.
- Team photographs.
- Marketing collateral to help present the brand professionally at trade shows.
- And, altering the new logo so it was easier to read at smaller sizes.
Evaluation
An incredible brand to experience, and to this day, if Martin heads camping, he'll book a spot at one of their parks.
While we no longer work with them, the support we delivered to the business as it grew was second to none.
"Martin has been a great asset to our team, working with us on several large design projects, producing some fantastic work. He is patient, efficient and accommodating to ensure the desired result is achieved. He works quickly to produce high-quality designs, often to meet tight deadlines."
Book a discovery call to bring your vision to life.
Reach out today to start your branding journey with our expert team at Snapper Studio.
