What is the difference between a logo and a brand?
What is a logo?
A well-designed logo is an easy-to-recognise image, motif or typographic element to identify a business or a brand. It should be memorable and quick to recall.
A logo is often considered a small part of brand identity design and should appear in various locations (touchpoints).
A logo should create an emotional connection and professional image to increase brand loyalty and excite customers.
A logo is a visual symbol, while a brand encompasses the entire customer experience.
What is a brand?
A brand is a hearty mixture of brand strategy (your who, why, what and how) and your visual identity (logos, photography/illustration style, colour palettes, fonts, and supporting design elements).
A brand identity is controlled carefully by guidelines, which in turn influences the brand image - or in simpler terms how others see you.
A brand dives deep into your key messaging, what you are selling, your tone of voice, who your product/services are for and the strategies behind your communications.
