Reflections Holiday Parks are located next to some of the most iconic beaches and inland lakes across NSW. The parks are breathtaking, with an emphasis on taking a step back into nature. In mid-2018, I was approached to put together concepts for flyers for all parks. With 37 parks in total, this took a lot of preparation and coordinating. Piecing information together and presenting it in a neat, easily digestible format and leaving space for park staff to write important information on them. They also needed to be eye-catching in Visitor Information Centres.
Reflections Holiday Parks rebranded a matter of months before I began work with them, they reached out to me for a fresh set of eyes on that hadn't quite gone to plan. They needed to efficiently produce 37 different park flyers, so I designed them one concept to see if they liked it, and with a little bit of tweaking, I put together a design template that meant I could easily produce the remaining flyers.
From that point, I helped the brand launch the Reflections Rewards Club, and put together advertising for different publications along the East Coast of Australia. Other projects to note, include updating the teams photographs, created promotional signage and altering the logo so it's easier to read at small sizes.
"Martin has been a great asset to our team, working with us on several large design projects, producing some fantastic work. He is patient, efficient and accommodating to ensure the desired result is achieved. He works quickly to produce high-quality designs, often to meet tight deadlines."
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