Nature never felt so good at one of 37 beautiful parks in NSW

Project Scope

Graphic Design
Campaign Concepts
Art Direction
Marketing Collateral

A layout of 37 DL flyers to promote the different Reflections Holiday Parks

Reflections Holiday Parks are located next to some of the most iconic beaches and inland lakes across NSW. The parks are breathtaking, with an emphasis on taking a step back into nature.

In mid-2018, Snapper Studio were engaged to put together creative flyer concepts for all their parks. And, with 37 parks in total, this took a lot of preparation and coordinating.

Piecing information together and presenting it in a neat, easily digestible format and leaving space for park staff to write important information on them.

The Problem

When Reflections Holiday Parks rebranded a matter of months before we began work with them, they had a great new strategy, a beautiful brand, but they had no directions as to how to use it.

They reached out to Snapper Studio to see if we could help. They needed to efficiently produce 37 different park flyers, without veering off course.

The Solution

Create a templated document that could be expanded in future. The secret was to systemise the delivery of information and make it quick to produce more.

We focused on the extremes of content, from very little to the most, to find a happy middle ground that didn't make the information too big or too small.

From that point, a design template allowed us to efficiently produce the remaining flyers.

1 of 37 DL flyer designs for Reflections Holiday Parks
DL flyer design for print. Adverts for New South Wales Holiday parks
A4 advert design for staff to use at trade show to help sell stays at the parks
a range of print advertising designed by Snapper Studio, Newcastle, Australia
the rewards club membership packs including flyers and membership cards. Designed in Newcastle
signage design including pull up banners and tear drop flags
No items found.

The Results

That first project lead to a long term relationship where we helped launch the Reflections Rewards Club, with an integrated campaign full of mailouts, membership cards, signage and icon design.

Other notable projects included:

  • Brand awareness campaigns in the form of advertising in publications. and put together advertising for different publications along the East Coast of Australia.
  • Team photographs.
  • Marketing collateral to help present the brand professionally at trade shows.
  • And, altering the newly created logo so it was easier to read at small sizes.


"Martin has been a great asset to our team, working with us on several large design projects, producing some fantastic work. He is patient, efficient and accommodating to ensure the desired result is achieved. He works quickly to produce high-quality designs, often to meet tight deadlines."

Amanda Cartwright, Reflections Holiday Parks
a staff member outside with trees in the background

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