In May 2021, long term clients, Infuse Health opened a new, much bigger gym and decided to launch a new service, expanding their core business offering to include movement classes for kids. The branding was in place, but I needed to put together an advertising campaign to help get the message out there. The colour palette had been chosen to align with the brand, but also appeal to kids, so this was a big focal point. For imagery that was inspired by the colour palette, and tie together the look and feel so that it was still recognisably the same business.
To create an effective campaign, there are 4 deliverables:
⓵ Brand Photography style - light and playful
⓶ Posters - A0 - A5, a design capable of being used internally and externally, communicating the what and when of the service. Which can be scaled down to A5 distribution at local schools
⓷ Video - fast paced, fun, exciting and collaborative.
⓸ Registration Form - to help enrol children.
Oh and we need it super soon! Like yesterday!
I moved speedily to get this one together. Being a long term client, we'd already photographed and filmed some test kids classes on a community open day they had in early May, so the most time consuming part was ready to be put together.
Next we needed to work out together what the vital information was and the best way to communicate that. This led to a multi-use poster that doubled as a flyer, a promotional video for social media ads and an intake/rego form that safely captured the children's data and made parents aware of some important T's and C's.
In the end the project was wrapped in days rather than weeks so that promotion could happen, and they could get the classes filled.
I'll give you the tools you need to grow, so you don't need to coordinate different strategists, designers or photographers.