When I create anything, I follow a fairly standard process to ensure the final design meets your needs and the audiences.
Kickstarter call. This is your chance to tell me everything about your brand so I can take down a design brief.
Research – I need to understand your industry, its history and your competitors, but more importantly your brand strategy.
Moodboarding – Before any conceptual work, I create mood boards for the logo, and once these are signed off - the sketching starts.
Sketching and conceptualising – Logos are sketched based off the brief, research and moodpboard work. This is a really important step. Sketching evolves the imagination and helps me see logos in different ways.
Presentation and your chance to feedback – I'll put together a PDF of the concepts for you to see, with designs shown in context so you can visualise how it's starting to take shape. You're role is to gather feedback and concisely feedback to me to allow me to accurately develop the logo.
Delivery and support. All the files are deliver on final sign off and support agreed upon is delivered.