Oooh, well a new brand from scratch can take up to 12 weeks. Together we'll work on a brand strategy, then start implementing it on a visual identity. Then roll it out to all your touchpoints. So it can take a while.
It's important not to rush, it gives us both time to make the right decisions. The moodboard and logo development takes the longest, as it's where all the thinking and creativity takes place. You also need time to sit with it, and consider any modifications you want to make.