The role of a graphic designer is to solve complex problems with simple solutions. It's about communication, and communicating effectively!
Designers use a bunch of software that they've spent years training to use, and combine it with functional and strategic thinking to communicate simply.
As a graphic designer, I'll create visual concepts that nail a brief – using a combination of brand guidelines and past work to create new and improved ways to communicate with a brand's target audience.
This might create illustrations, choosing typefaces and selecting colour palettes to convey different meanings.
We might work on posters, t-shirts, corporate stationery, brochures, brand identities, brand refreshes, books and website graphics.