Brand Refresh


If it ain't broke, don't fix it. What if you've fallen out of love? Adding a little spice to your colour palette, refreshing your fonts and creating new graphics for your social media/website can make you fall in love all over again.

This is for you, if:

  • You don’t want to change your logo or strategy
  • You've been running your business for at least a year, or, you've been working with a brand strategist/coach
  • Your current colours and fonts leave you feeling deflated
  • Your branding feels restrictive and doesn't give you the chance to express yourself
  • Your graphics are uninspiring, and you want something a little more exciting for your website/socials.
A white logo on grey background with the words Grey Matter Coffee Roasters flowing across it.

Our process

Looking at the brand analysis, together we'll break down what you love, what you don't and any problems you have with your brand. I'll put together a summary of improvements that can be made, and build a moodboard for the new look. Presenting this to you on a video, justifying the decisions I make. Moodboards can be a mix of visual design, typography, colour palettes and photography. They set the tone for the whole refresh and help you understand the art direction I have in mind.

Once your happy with the direction, I'll work to choose new fonts, colour palettes, supporting graphics and put some brand guidelines together.

Brand Guidelines

Brand Guidelines are your cheatsheet for your brand. They will guide you to achieve consistency across all your customer touchpoints. They will go through the following:

  • What are brand guidelines?
  • Choosing correct file types for the job
  • Brand Position – your purpose, vision, values, competition, what you specialise in, target audience
  • Brand Experience – Products/services, People/Places and promotion
  • Brand voice
  • Fonts
  • Logo
  • Colour palette
  • Supporting graphics
  • Brand in use

If you have existing elements that you want to keep, such as photography or graphic elements, we will also include these.

A new logo for Reflections Holiday Parks. Updated to read Reflections Rewards Club.

I will provide you with everything you need to freshen up your brand and leave you able to create your own amazing content.