Brand Refresh
Service

Brand Refresh

If it ain't broke, don't fix it. What if you've fallen out of love? Adding a little spice to your colour palette, refreshing your fonts and adding new graphics to your social media/website can make you fall in love all over again.

This is for you, if:

  • You don’t want to change your logo or strategy
  • You've been running your business for at least a year, or, you've been working with a brand strategist/coach
  • Your current colours and fonts leave you feeling deflated
  • Your branding feels restrictive and doesn't give you the chance to express yourself
  • Your graphics are uninspiring, and you want something a little more exciting for your website/socials.

What’s included:

  • Brand analysis form
  • Brand summary, detailing your business and target market
  • Moodboard strategy video presentation to run through our thoughts behind the direction.
  • Zoom/face-to-face meeting to go through presentation
  • New font/s and colour palette
  • Brand guidelines
  • Supporting graphics x 3, for use on social media, website and documents
  • Follow up to make sure everything is just right.
A white logo on grey background with the words Grey Matter Coffee Roasters flowing across it.

Our process

Looking at the brand analysis, together we'll break down what you love, what you don't and any problems you have with your brand. We will put together a summary of improvements that can be made, and build a moodboard for the new brand. Presenting this to you on a video, justifying the decisions we make. Moodboards can be a mix of visual design, typography, colour palettes and more. They set the tone for us and help you understand the art direction we have in mind.

We can either zoom, or sit down together and go through the presentation. After we'll work to put the new fonts, colour palettes, supporting graphics and brand guidelines together.

Brand Guidelines

Brand Guidelines are your cheatsheet for your brand. They will guide you to achieve consistency across all your customer touchpoints. They will go through the following:

  • What are brand guidelines?
  • Choosing correct file types for the job
  • Brand Position – your purpose, vision, values, competition, what you specialise in, target audience
  • Brand Experience – Products/services, People/Places and promotion
  • Brand voice
  • Fonts
  • Logo
  • Colour palette
  • Supporting graphics
  • Brand in use

If you have existing elements that you want to keep, such as photography or graphic elements, we will also include these.

A new logo for Reflections Holiday Parks. Updated to read Reflections Rewards Club.

We will provide you with everything to freshen up your brand and create your own amazing content.

Aftercare

If you don’t feel confident creating new stationery and social media with your new assets, don't panic, we got your back. We have a range of offers that might just tickle your pickle.

As a guarantee, if we create you something and for whatever reason, it's broken, we will always fix it for you. Just let us know so we can help.

Investment

It's a refresh rather than a full-blown rebrand. You might want to change a few elements, and sometimes that's all you need.

The lasting impact is well worth the $1000.00 excl. GST investment.