Branding & Logo Design


I totally get it. Not every brand stands to last, businesses change. I'm here to help guide you through the process to create you a strong visual identity to match your strategy.

This is for you, if:

  • Your business is at least a year old, or, you've been working with a brand strategist/coach
  • Your current brand doesn’t represent your business anymore
  • Your logos, colours or fonts leave you feeling eugh
  • Your branding feels restrictive
  • Your branding doesn't express your personality
  • Your branding doesn't excite your customers
  • Your dream clients ran away with your competitor
  • You need a range of documents to support your business, covering your social media accounts and sales documents.
  • You want to update your photography
  • You want to be led by experts.
The Reflections Rewards Club brand used on marketing material (a flyer and a letter) to promote the launch.

Our process

  1. Looking at the brand analysis, together we'll break down what you love, what you don't and any problems you have with your brand. I'll then put together a brand analysis detailing brand position, your customer experience and the appearance and make suggestions of improvements.
  2. After this, I'll present two moodboards for you to choose from for the new brand – justifying the decisions I make. Moodboards are typically a mix of visual design, typography, colour palettes and things that stimulate idea generation. They set the tone for me and help you understand the art direction I have in mind. We can either zoom, or sit down together and go through the presentation.
  3. I'll design a logo concept (with a couple variations) and apply this to some branded documents, accompanied with a presentation.
  4. After minor tweaks, I'll put together brand guidelines, final logo files, supporting graphics and everything we agreed on at the start of the project.
  5. After final delivery I'll check in to make sure everything is going as it should be.

The whole process will take around 8 weeks from start to finish.

Brand Guidelines

Brand Guidelines are your cheatsheet for your brand. They will guide you to achieve consistency across all your customer touchpoints. They will go through the following:

  • What are brand guidelines?
  • Choosing correct file types for the job
  • Brand Position – your purpose, vision, values, competition, what you specialise in, target audience
  • Brand Experience – Products/services, People/Places and promotion
  • Brand voice
  • Fonts
  • Logo and how to use it in print and digital
  • Colour palette
  • Supporting graphics
  • Photography style
  • Illustration style
  • Brand in use
Branded menu design for The Greenhouse Eatery in Medowie, Port Stephens. Citrus fruit cut up on a yellow background with space for all the text.

Brand Rollout

Upon delivery of your brand guidelines, you'll have everything you need to start building your own website, and start your social media channels. But, our service doesn't stop there. As a guarantee, if we create you something and for whatever reason, it's broken, we will always fix it for you. We can help roll it out across a website, social media, printed stationery, signage, branded documents, email campaigns and so many more. Just use your project brief form to tell us what you need and we will price it accordingly.

Projects we can help you with

  • Business cards
  • Letterheads
  • Thank you postcard/compliment slips
  • Presentation folders
  • Brochures
  • Flyers
  • Annual reports
  • Publications
  • Advertising
  • Media kits
  • Catalogues
  • Invitations
  • Envelopes
  • Stamps
  • Invoices/quotes
  • Presentations
  • Pricing lists
  • Menus
  • Tote bag/merchandise
  • Uniforms
  • Lanyards
  • Event branding
  • Packaging
  • Labels/stickers
  • Swing tags
  • Gift cards
  • Internal signage
  • External signage
  • Window decals
  • A-frames
  • Pull up banners
  • Billboards
  • Editable PDF forms
  • Email signatures
  • Email newsletters
  • Website banners
  • Infographics
  • Social media profile pictures
  • Social media cover pictures
  • Social media posts
  • Social media stories